Use
The Right PPC Keywords Or You'll Lose A Fortune
Many Pay Per Click advertisers source their PPC keyword list
based on the number of searches for a particular keyword or keyphrase.
They'll grab the top 100 keywords or choose the keywords with
the most searches. More searches equals more traffic and in turn
more sales / leads right?
They will then edit and format their list deleting irrelevant
keywords as they go. Then they nip over to their favourite Pay
Per Click search engine and drop their list into a campaign and
away they go.
What's wrong with this scenario?
Without getting two in-depth, for one if you take the top 100
keywords the chances are you are going to hit some serious competition.
Every guy and his dog are doing this. They're all bidding for
the same keywords and driving up the Pay Per Click costs.
Secondly the second pitfall is that they're probably targeting
prospects that are at the start of the buying / application cycle.
What do I mean by that?
Prospects tend to start their search with a broad term; particularly
those that are not so search engine savvy. They will go down
a particular path. Here's a simple example; our prospect lives
in Key West, Florida and he's looking for a 'widget'. He does
a search on widget. At this point looking at the results (you
may get a click on your ad), he realises that he's not looking
for a 'widget' at all. He's looking for a 'blue widget'.
So he refines his search, 'blue widget' the results pop up and
he checks through them (again you may get a click), and realises
it's not a 'blue widget' he wants but a 'round blue widget'.
So he types that in.
He finally finds almost exactly what he wants on his third search
(again you may get a click), but it's still not quiet right.
He wants his 'round blue widget' as soon as possible, he wants
to be able to go out and pick one up locally.
Keyword
Density Analyzer Tools
So now he types in his fourth keyphrase attempt at finding what
he wants 'round blue widget florida' (chances are you're not
advertising on that phrase so you're not going to get a click
here). But Florida is a big place. Now I'm sure you can guess
what's coming next.
Yup in goes 'round blue widget key west florida' (Now there's
even less chance that you're advertising on this phrase). But
guess what this is the point at which our prospect is most ready
to become a customer. Five searches after his initial attempt
at finding the product he was after.
Now this is a very simple example and it's possible that a specific
site offering 'round blue widget key west florida' could of turned
up in the initial search and presented a shortcut. But in most
cases this doesn't happen and our prospect wouldn't necessarily
be ready for it if it did.
Why? Because our prospect in most cases NEEDS to go through
the above routine to actually mentally realise what exactly it
is that he wants.
I'm sure you've done it yourself on numerous occasions. I know
I have. You enter a broad phrase, reject the results and refine
your keyword, rinse and repeat until you've nailed the phrase
that brings up the right results.
Now if you are advertising on those first few search 'loops'
you are almost definately loosing money. Dig a little deeper
and consider refining your Pay Per Click keyword lists to target
your prospects more accurately. By doing this you will not only
save on click costs but raise your CTR and your profits.
Darren Yates has been online 12 years and is the
developer of unique Pay Per Click Software PPC
Accelerator, which was developed based on his
years of experience using Adwords since it's launch.
PPC Accelerator can quickly help you to create these
more targeted keyword lists.
This article comes with reprint rights. Feel free
to reprint and distribute as you like. All that we
ask is that you do not make any changes, that this
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How
Much Should I Bid? A PPC & Visitor Conversion Guide
So your logged in to your Google Adwords or Yahoo Search Marketing
account and your ready to start promoting your website when the
question arises : how much should you pay for each visitor to
your website?
The cost for a keyword or key-phrase can vary quite dramatically
from a few pennies to a few dollars per click depending upon
the amount of competition for that keyword/phrase!
$0.50 cents may seem like a lot to spend for a single click
but is it really?
To answer that question we need to learn a little something
about visitor conversion rate.
Visitor conversion rate is the percentage value assigned to
the number of visitors to your website which turn into customers.
So if you receive 100 visitors to your website and one of those
visitors actually buys something then your visitor conversion
rate is 1% (1 in 100).
Before we continue let me say that a 1% conversion rate is not
a guarantee. Your actual conversion rate may be much higher or
much lower. There are many tools which can help you track your
visitor conversion rate. A good place to start is at www.hotscripts.com
:
Do a search
for "conversion tracking" and
you should find a good number of web-script applications which
will provide you with the information you need to effectively
use any PPC service.
For the purpose of this article we will assume that your conversion
rate is 1%.
Now all that is left in this equation is the cost of your product.
If you sell a product valued at $50.00 and your conversion rate
is 1% for that product : then your maximum bid for a key phrase
should be $0.50!
Lets check our math :
$0.50 x 100 visitors = $50.00
So if you bid $0.50 per click and your product cost $50.00 and
your conversion rate is 1% : you should break even!
This should
be enough to set you in the right direction when deciding how
much to bid for your PPC keywords. Remember that PPC is about
increasing your sales and website revenue. It is not about
finding low paying keywords and drawing visitors to your website.
Its a mathematical equation that states : if I am to spend
[b>this
much on promotion it will turn around an increase in sales
by this percentage.
A simple concept but it is something that most people do not
realize when beginning their PPC ventures!
Enough for today : good luck!
High
Bids Keyword
Research List 001 - 30 high bid words with low competition!
So easy to get top rankings, going after these keywords are
like shooting fish in a barrel! |
