What are the most expensive keywords?

August 7, 2008

The "most expensive keywords" that have many PPC bids on Adsense tm with high dollar amounts that advertisers are paying for usually indicates that a niche or subject or topic has huge profit potential!

After all, why would advertisers bid so much to be on top!

Can a click really be worth 20 or 30 or 40 dollars??? Yes!

The Most Expensive Keywords With the Highest Average PPC Bids are Currently in the Insurance Niche (from personal research - some termes may not have been included in my research so there are others that may be more expensive)

Keywords Avg. CPC Avg Search Volume
indiana auto insurance quote $39.23 260
online auto insurance quotes $37.07 14800
auto insurance quotes $34.58 9140000
florida auto insurance quote $34.26 1600
instant auto insurance quote $33.77 6600
compare auto insurance $33.45 22200
california auto insurance quote $33.36 4400
online homeowners insurance quotes $33.27 1000
auto insurance company online $33.10 2900
instant car insurance quote $32.79 8100

The most expensive keyword phrases that have high bid amounts can make you a ton of money!

Even in competitive NICHES! YES! This is true!

Don't focus your efforts on just the long tail keywords that are EASY to rank on top for - go after the most expensive words too!

Now let's think about this - there is definitely good money to be made by going after 'long tail keywords with low competition" BUT there is also excellent money waiting for you by going after "VERY COMPETITIVE KEYWORDS" where many people are fighting to get on the front page of Google!

While it can be helpful for a beginner to go after "low competition" keyword phrases, it does not mean that anyone should neglect going after some big money keywords too! In fact I suggest a mix of both approaches!

Sure - it's easier to rank top 10 for a longer tail phrase like: "free health insurance quotes" than trying to rank top 10 for an ultra competitive phrase like: "health insurance" but they both can make you some good money! The TOUGHEST KEYWORD PHRASES such as "health insurance" and "web hosting" are very competitive and will TAKE MUCH LONGER to rank on top for.

It's not impossible. It can be done BUT with a lot of effort and time! Sure, not as quickly or easily as getting on the front page for a less competitive term, BUT that does not mean going after HIGH BID ultra competitive keywords can't bring you boat loads of money! They can! BOTH long tail and ultra expensive competitive keywords can make you money when you build search engine optimized web pages (SEO)!

Go after both!

Yes, the longer tail will be easier to get rankings for and it will make you lots of money, but look at it this way - being on page 1 for the longer tail may NOT get you as much traffic as being on page 2 or 3 of Google or even on page 10 for the ultra competitive phrase.

It's how much traffic you get that is important - not where you rank for a keyword phrase! In the above example according to Wordtracker "free health insurance quotes" gets 39 queries a day and "health insurance" gets 4,456. The only way to get a lot of traffic from 39 queries a day is to be TOP TEN and preferably NUMBER ONE!

But I guarantee you that being on page 2 or 3 for the term that gets 4,456 a day compared to 39 will also make you TONS OF MONEY! And it is much easier to rank on page 5 or 10 than it is on number one - regardless of the keyword phrase! Try to get this concept under your belt... for some keywords you will get TONS of traffic even if you are NOT on page 1!!!

YES IT'S TRUE!

SOMETIMES you can still make a ton of money EVEN WHEN YOU ARE NOT in the TOP 10 or 20!

For those big $$$ keywords with POOR KEI, sometimes being in the top 100 is good enough to make lots of cash and get tons of traffic! And don't forget - it's NOT only ONE keyword PHRASE your page is going to attract people with - each page will bring traffic for LOTS OF keywords and WORD COMBINATIONS!!!

So if you can - go after some tough ultra competitive keywords too - not just the easy ones! The super competitive keywords might make you a lot of money - JUST REMEMBER though - it will take longer to see the money - than if you go after slam dunk easy to rank phrases - those long tail high KEI words might rank on top the next day or within a week with only a link or two pointing at it - so try to balance the 2 approaches - go after all kinds of keywords - EASY ONES and HARD ONES - and then watch to see WHERE THE MONEY COMES FROM.

That is the best kind of research for you. See what works and use that to do more of the same. You might be surprised how much traffic you'll get from being in position 51 or 91 on Google with the right keywords!

High Bids Keyword Research List 001 - 30 high bid words with low competition! So easy to get top rankings, going after these keywords are like shooting fish in a barrel!